Resources

Inbound vs Outbound marketing explained - the easy way!

The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available.

What is Customer Journey Mapping & Why Does It Matter

If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the...

10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Lead Scoring: Separating the Cool from the Crap

It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...

How to Track Your Customer’s Buyer Journey without Being a Creep

Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or...

What it means to be a woman in tech this International Women's Day

Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by...

Press Release: Hype & Dexter Ranks In Software Giant’s Global Top 5

We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades.We have been ranked...

What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

Why Happy Customers are Critical to Revenue Growth

It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and...

Aligning Sales & Marketing- Can It Really Be Done?

If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...

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