Resources

What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

 

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is,...

What is 'Customer Capital'? Why Your Happy Customers are Critical to Revenue Growth

Aligning Sales & Marketing- Can It Really Be Done?

If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...

Why your business blog is about starting a conversation, not closing a sale

Gettin’ Chatty Wit’ It: How B2B Sales Teams Can Make Money from B2C Sales Experiences

Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you...

10 HubSpot Integrations We Think are Pretty Sh*t Hot [and 4 you might not need any more]

Let's compare HubSpot with a Subaru Impreza...

It’s Not the Dirty ‘C’ Word Anymore: Why New CRMs Will Transform How You Do Sales

Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...

5 Ways to Write Killer Content in Way Less Time (Yes, It Can Be Done)

We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...

Women in Tech: The Fine Art of Balancing Work, Family & Gender Equality

125 years ago, women were given the right to votin New Zealand - the first country in the world to do so. As the country reflects on how far...

The 4 New HubSpot Features We're Most Excited About Right Now

 Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...

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