Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one...
Insights and inspiration from Hype HQ.
Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one...
Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is...
Historically, there have always been unforeseen challenges that businesses have had to face in the form of recession. The GFC of '07, The Asian...
Right now, a lot of Kiwi businesses are feeling them impact of COVID-19 in New Zealand. Some of our favourite and long-standing companies have...
Well not quite 1999, but I bet many of you would love to go back to the prices of the mid-2000s for CPCs and CPMs on Facebook and Google.Well,...
As the ripples of the measures taken by our governments to stop the spread of COVID-19 are felt by almost every individual and business industry,...
If you didn't catch the recent NZ Herald article, the sudden changes that businesses are experiencing as a result of COVID-19 are having the...
For years, companies have been slowly making the shift in ideology towards encouraging remote working (or working from home) as a way to increase...
We have been named the top HubSpot solutions partner for the entire Asia Pacific region for 2019!The win also sees us take the number 7 spot in...
When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the...
Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies...
Powerful Enterprise-level marketing automation, without complexity.
Getting your marketing budget right is a crucial to the success of your small business and. That's because your marketing spend is a direct...
We're stoked to have won the HubSpot Impact Award for Service Hub in the APAC region for this innovative solution for new customer onboarding.
There are loads of benefits to upgrading your business with a sales CRM: from financial benefits, to improving your business productivity, to...
If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...
It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?)...
social media Advertising HubSpot B2B #Christmas BarkPost best christmas campaigns Google Google Santa Tracker HubSpot Holiday Hub Holidays Cool Campaigns Air NZ
No HubSpot implementation is completely straightforward, but of course, the needs of some – usually very large – businesses are particularly...
"Two full sessions and heaps of questions!"
Such was the scenario for our very own CXO, Romi Dexter, when she spoke at Inbound 2018 in Boston last...
We're pleased to announce that Yellow has purchased a 25% stake in Hype & Dexter.
When it comes to finding a decent CRM comparison tool, it's surprisingly hard – much harder than it needs to be.
GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!
Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform.
Now think of what would happen if X...
The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available.
If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the...
You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...
Marketing Automation Persona Inbound email leads Buyer journey
Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or...
Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by...
We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades.We have been ranked...
It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...
It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and...
If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...
Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...
Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you...
Let's compare HubSpot with a Subaru Impreza...
Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...
We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...
125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far...
Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...
Most companies nowadays are creating content and understand that they should be content marketing, but they are doing so without a strategy in...
Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...
You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve...
Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...
In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...
In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...
I’m Romi Dexter, Founder and Director of Hype & Dexter.
In this post I will walk you through setting SMART goals and calculating your return on...
Welcome to the first installment of your crash course in inbound marketing.
You will be receiving insider tips and tricks on how to build the...
Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.
News Advertising Content & Conversion Data & Analytics Marketing Automation
I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...
Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...
Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.