Blog


Insights and inspiration from Hype HQ.

Press Release: NZ HubSpot Agency Among World’s First Elite Partners

Auckland-based automation agency Hype & Dexter has been named one of the first HubSpot Agencies in the world to achieve ‘Elite’ status, in...

News HubSpot

The Key Elements of an Effective Sales Playbook

At the very core of your business, is your sales team. They're on the front line, championing your brand, sniffing out new leads, getting...

How the Best Businesses Use Workflow Management to Stay on Top of Everything

In today's world, no matter the size of your business, it can be hard to juggle and staying on top of all the tasks you and your team need to get...

The Tell-Tale Signs of Sales Friction & How to Reduce It

Like a lot of businesses, your sales team is at the core of everything you do. Finding new business, getting them over the line, maintaining...

CRM sales enablement

Our Secret Sauce to People & Processes

When it comes to marketing and operations, management of internal comms and processes are regularly the poor cousins in comparison to external and...

Insider Inbound password policies

Top 5 New Sales Hub Enterprise Features We’re Most Excited About

You've probably heard a lot of noise lately around the new HubSpot Sales Hub Enterprise features that are being rolled out from now onwards. We...

H&D Exclusive: HubSpot Custom Objects Blow-by-Blow

Brand new to 2020 and in line with HubSpot's game changing Sales Hub Enterprise roll out is a feature the H&D team are particularly excited to...

CRM

HubSpot's Unified Platform vs. The 'Frankenstein' CRM

At the heart of today's most disruptive companies is customer experience, and at the centre of delivering a service that delights and exceeds...

The Ultimate Guide to Internal Communications for your Successful CRM Roll Out

If you've never been through a customer relationship management system (CRM) roll-out process, the jargon and processes can be a little confusing...

CRM

The 7 Steps to a Successful CRM Roll-out

Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one...

CRM

The definitive advice on running online workshops

Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is...

remote working covid-19

Business Continuity: What You Can Do Now to Survive

Historically, there have always been unforeseen challenges that businesses have had to face in the form of recession. The GFC of '07, The Asian...

covid-19

Treating Your Customers with Empathy Has Never Been More Important

Right now, a lot of Kiwi businesses are feeling them impact of COVID-19 in New Zealand. Some of our favourite and long-standing companies have...

sales covid-19

Why Current CPMs & CPCs Mean You Should be Marketing Like it's 1999

Well not quite 1999, but I bet many of you would love to go back to the prices of the mid-2000s for CPCs and CPMs on Facebook and Google.Well,...

Marketing Automation

Marketing with Certainty in Uncertain Times

As the ripples of the measures taken by our governments to stop the spread of COVID-19 are felt by almost every individual and business industry,...

Marketing Automation

Why The Covid-19 Crisis Means You Need to Tighten Your Cyber Security

If you didn't catch the recent NZ Herald article, the sudden changes that businesses are experiencing as a result of COVID-19 are having the...

Data & Analytics security password policies

Working From Home Due to COVID-19? Here's How we Make it Work

For years, companies have been slowly making the shift in ideology towards encouraging remote working (or working from home) as a way to increase...

Case Studies Marketing Automation remote working

Press Release: Hype & Dexter Named Number 1 in APAC

We have been named the top HubSpot solutions partner for the entire Asia Pacific region for 2019!The win also sees us take the number 7 spot in...

HubSpot Partner of the Year Award

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the...

Content & Conversion Blog Inbound Content

Google is Saying Farewell to Third-Party Cookies: Here's What You Need to Know

Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies...

Data & Analytics Marketing Automation Inbound

The 3 HubSpot Marketing Enterprise features we are most excited about

Powerful Enterprise-level marketing automation, without complexity. 

Marketing Automation HubSpot

3 ways small businesses can set a marketing budget

Getting your marketing budget right is a crucial to the success of your small business and. That's because your marketing spend is a direct...

digital marketing budget budget planning

How we used Service Hub to master customer onboarding for World Solar

We're stoked to have won the HubSpot Impact Award for Service Hub in the APAC region for this innovative solution for new customer onboarding.

Case Studies

Ten reasons your business & salespeople need a CRM

There are loads of benefits to upgrading your business with a sales CRM: from financial benefits, to improving your business productivity, to...

CRM sales B2C B2B

Creating Inbound Offers: Giving away your IP doesn't have to be scary

If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...

Marketing Automation Inbound Inbound vs Outbound Content

The Best Christmas Campaigns of 2018

It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?)...

Advertising HubSpot B2B #Christmas BarkPost best christmas campaigns Google Google Santa Tracker HubSpot Holiday Hub Holidays Cool Campaigns Air NZ

We're Among The World's First HubSpot Advanced Implementation Partners

No HubSpot implementation is completely straightforward, but of course, the needs of some – usually very large – businesses are particularly...

Marketing Automation CRM HubSpot HubSpot integration

Romi and Ryan are heading to Boston for Inbound 2019

"Two full sessions and heaps of questions!"

Such was the scenario for our very own CXO, Romi Dexter, when she spoke at Inbound 2018 in Boston last...

News Inbound

Press Release: Yellow Takes Stake in Hype & Dexter

We're pleased to announce that Yellow has purchased a 25% stake in Hype & Dexter.

News

Free spreadsheet so you can compare CRMs

When it comes to finding a decent CRM comparison tool, it's surprisingly hard – much harder than it needs to be.

CRM tech

GROW With HubSpot | Sydney 2019

GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!

News

What is 'Single Customer View' And Why You Need It

Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform.

Now think of what would happen if X...

Data & Analytics

Inbound vs Outbound marketing explained - the easy way!

The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available.

Inbound Inbound vs Outbound

What is Customer Journey Mapping & Why Does It Matter

If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the...

Buyer journey

10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Marketing Automation Persona Inbound leads Buyer journey

Lead Scoring: Separating the Cool from the Crap
It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...

leads

How to Track Your Customer’s Buyer Journey without Being a Creep

Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or...

Buyer journey

What it means to be a woman in tech this International Women's Day

Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by...

international womens day tech women woman

Press Release: Hype & Dexter Ranks In Software Giant’s Global Top 5

We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades.We have been ranked...

News HubSpot

What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

Blog Persona Inbound

Why Happy Customers are Critical to Revenue Growth

It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and...

Marketing Automation CRM sales

Aligning Sales & Marketing- Can It Really Be Done?

If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...

Marketing Automation CRM sales

Why your business blog is about starting a conversation, not closing a sale

 

Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...

sales Blog

Gettin’ Chatty Wit’ It: How B2B Sales Teams Can Make Money from B2C Sales Experiences

Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you...

sales B2C B2B

10 HubSpot Integrations We Think are Pretty Sh*t Hot [and 4 you might not need any more]

Let's compare HubSpot with a Subaru Impreza...

HubSpot HubSpot integration

It’s Not the Dirty ‘C’ Word Anymore: Why New CRMs Will Transform How You Do Sales

Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...

Content & Conversion Marketing Automation CRM

5 Ways to Write Killer Content in Way Less Time (Yes, It Can Be Done)

We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...

Content & Conversion Marketing Automation

Women in Tech: The Fine Art of Balancing Work, Family & Gender Equality

125 years ago, women were given the right to votin New Zealand - the first country in the world to do so. As the country reflects on how far...

Insider News

The 4 New HubSpot Features We're Most Excited About Right Now

 Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...

News Content & Conversion Marketing Automation

How to create a content marketing strategy in 2 hours

Most companies nowadays are creating content and understand that they should be content marketing, but they are doing so without a strategy in...

Insider Content & Conversion

Hype & Dexter named HubSpot’s ‘Rookie of the Quarter’

Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...

News Advertising Marketing Automation

Turning inbound leads into inbound sales

You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve...

Building a foundation out of solid content
Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates...
Ongoing monitoring and optimisation

Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...

Campaigns & creative that help you crush it

In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...

Taking your customers on a journey

In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...

Keeping it real when it comes to your customers
Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound...
Measuring goals & returns for your inbound marketing

I’m Romi Dexter, Founder and Director of Hype & Dexter.

In this post I will walk you through setting SMART goals and calculating your return on...

Out with the outbound, and in with the new

Welcome to the first installment of your crash course in inbound marketing.

You will be receiving insider tips and tricks on how to build the...

Why we created Hype & Dexter

Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.

News Advertising Content & Conversion Data & Analytics Marketing Automation

Marketing’s magic bullets

I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...

News Advertising Content & Conversion

Process makes perfect

Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...

News Content & Conversion Marketing Automation

Press Release: New Zealand Digital & Ecommerce Industry Heavyweights form New ‘Digital Transformation Agency’

Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.

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