Resources

How to create a content marketing strategy in 2 hours

Most companies nowadays are creating content and understand that they should be content marketing, but they are doing so without a strategy in...

Hype & Dexter named HubSpot’s ‘Rookie of the Quarter’

Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...

Turning inbound leads into inbound sales

You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve...

Building a foundation out of solid content

Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that...

Ongoing monitoring and optimisation

 

Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...

Campaigns & creative that help you crush it

In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...

Taking your customers on a journey

In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...

Keeping it real when it comes to your customers

Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound...

Measuring goals & returns for your inbound marketing

I’m Romi Dexter, Founder and Director of Hype & Dexter.

In this post I will walk you through setting SMART goals and calculating your return on...

Out with the outbound, and in with the new

Welcome to the first installment of your crash course in inbound marketing.

You will be receiving insider tips and tricks on how to build the...

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