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Insights and inspiration from Hype HQ.

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the...

Content & Conversion Blog Inbound Content

What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

Blog Persona Inbound

Why your business blog is about starting a conversation, not closing a sale

 

Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...

sales Blog