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Insights and inspiration from Hype HQ.

A 'How-To' Guide to Keyword Research
A 'How-To' Guide to Keyword Research

You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...

Does Long Form Content Rank Higher on Google Search?
Does Long Form Content Rank Higher on Google Search?

We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...

Personas feature image
What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

Content planning
Why your business blog is about starting a conversation, not closing a sale

Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...