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Insights and inspiration from Hype HQ.

What is Customer Journey Mapping & Why Does It Matter

If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the...

Buyer journey

10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Marketing Automation Persona Inbound leads Buyer journey

How to Track Your Customer’s Buyer Journey without Being a Creep

Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or...

Buyer journey