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Content Marketing: Is it Still King in 2022?
Content Marketing: Is it Still King in 2022?

Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content...

A 'How-To' Guide to Keyword Research
A 'How-To' Guide to Keyword Research

You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...

Does Long Form Content Rank Higher on Google Search?
Does Long Form Content Rank Higher on Google Search?

We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...

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Creating Inbound Offers: Giving away your IP doesn't have to be scary

If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...