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Insights and inspiration from Hype HQ.

A 'How-To' Guide to Keyword Research

You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...

Blog Inbound Content SEO

Does Long Form Content Rank Higher on Google Search?

We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...

Blog Google Content SEO

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...

Content & Conversion Blog Inbound Content

Creating Inbound Offers: Giving away your IP doesn't have to be scary

If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an offer.

Marketing Automation Inbound Inbound vs Outbound Content