Blog


Insights and inspiration from Hype HQ.

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the...

Content & Conversion Blog Inbound Content

It’s Not the Dirty ‘C’ Word Anymore: Why New CRMs Will Transform How You Do Sales

Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...

Content & Conversion Marketing Automation CRM

5 Ways to Write Killer Content in Way Less Time (Yes, It Can Be Done)

We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...

Content & Conversion Marketing Automation

The 4 New HubSpot Features We're Most Excited About Right Now

 Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...

News Content & Conversion Marketing Automation

How to create a content marketing strategy in 2 hours

Most companies nowadays are creating content and understand that they should be content marketing, but they are doing so without a strategy in...

Insider Content & Conversion

Why we created Hype & Dexter

Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.

News Advertising Content & Conversion Data & Analytics Marketing Automation

Marketing’s magic bullets

I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...

News Advertising Content & Conversion

Process makes perfect

Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...

News Content & Conversion Marketing Automation