Insights and inspiration from Hype HQ.

Why The Covid-19 Crisis Means You Need to Tighten Your Cyber Security

If you didn't catch the recent NZ Herald article, the sudden changes that businesses are experiencing as a result of COVID-19 are having the...

Data & Analytics security password policies

Google is Saying Farewell to Third-Party Cookies: Here's What You Need to Know

Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies...

Data & Analytics Marketing Automation Inbound

What is 'Single Customer View' And Why You Need It

Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform.

Now think of what would happen if X...

Data & Analytics

Why we created Hype & Dexter

Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.

News Advertising Content & Conversion Data & Analytics Marketing Automation