Insights and inspiration from Hype HQ.

10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Marketing Automation Persona Inbound leads Buyer journey

Lead Scoring: Separating the Cool from the Crap
It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...