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Insights and inspiration from Hype HQ.

10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Marketing Automation Persona Inbound leads Buyer journey

What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

Blog Persona Inbound