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Insights and inspiration from Hype HQ.

Inbound marketing campaign
10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Personas feature image
What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...